“I hate the online world now,” he said. My friend Bob was grousing about having another birthday and how he was receiving birthday wishes from all sorts of online well-wishers. I said “Hey, it’s great people are reminded of your birthday, it gives them an opportunity to send good wishes your way.” He said “Yeah, but it’s so phony – people I’ve known for years, now, all of a sudden are intent on wishing me a “Happy Birthday.” The only reason they are doing it is because of online social media. It’s because it’s easy.
Over half of the Happy Birthdays I’m getting is only because of some media outlet – those same people never called me or sent a birthday card – now it’s all the rage. It’s just not real.”
I was sensing that there was much more to this new sensitivity than what he was telling me. No one I know has complained about getting birthday wishes no matter what form they came in. (Except when someone I know turned forty and his bare likeness was copied and pasted all around his office sporting red horns, creepy mustache and brandishing a flaming pitchfork).
Although I was surprised by his new take on the birthday greeting, I could see his point. It’s the issue of reconnecting with people you haven’t spoken to in years, who are now so close to you in an online way it makes it seem as if they are more familiar than what they really are. Or are they?
“I want you to check something out for me and give me your opinion,” he said. “Look at my niece’s profile on Facebook. Tell me what you think.” I was reluctant to do this for one simple reason, I didn’t want my opinion to fuel whatever flames he was already running on, and I know when he asks me my opinion, it is usually because he is troubled by something. “Ok” I said, “But I’m going to be honest.” “Perfect,” he said.
I researched the profile and was slightly stunned by what I found. An eight year old girl had turned eighteen. She had turned into a beautiful young woman and it was clear by her primary photo that she was proud of her body. After I viewed her photo, I looked to see how many “friends” she had. It was over one thousand. That meant to me that over one thousand eyes had seen this young college girl in high heels, her bra and underwear with a pretty grapevine tattoo along her midsection. It appeared that the photo was taken in her dorm room, most likely by a college roommate or friend who may have aspirations of putting a photography portfolio together. It was tasteful. Yet so “out-there” that I worried about her safety. I worried about her safety because I was worried about what her message was. What was this girl telling me? Is it the same as what she wants a potential boyfriend to know, or a potential employer? What is she telling her friends on Facebook, and in the end, is it appropriate?
After thinking through this, I realized what the problem was. We are now creating an image of ourselves online – regardless of our audience. Some are conscious of their self-marketing – and I wonder, how many audiences do we have? What audience do we want to see us clad in sexy lingerie? Is it the same as the audience who is used to seeing us in a business suit everyday? Should we be crafting our image to suit all of our audiences? Grandma on Facebook? Your college professor? Your Priest or Pastor? Your ex-spouse? Your children? Your new boss? Do I make the assumption, as a potential employer that because your primary photo on Facebook shows you and your children, that you are in the midst of a divorce? Do I deduce from your lingerie photo that you may cross company lines regarding codes of conduct? If I’m a Republican who works in accounting and you are in the Green Party and work in sales, will we clash on issues in a professional setting?
I am amazed at how we are showcasing our “everything” to everyone, especially thoughts, beliefs, affiliations, etc…that we were careful to discuss, in order to avoid the wrong message to the unintended audience. We now happily brand our online identities with labels, affiliations, religious beliefs, political leanings, photographs and what sports teams we follow. We are followed and following, comment and commented on. We are supplying the world with a rich source of ourselves in a way that can be interpreted by thousands, if we have that reach. I don’t know if it is good or bad, I think the verdict is out on that. I haven’t heard anyone tell me they didn’t get the job they wanted because of their online social presence.
As far as my friend Bob, as much as he is not looking forward to another birthday, I believe that secretly, he may enjoy this newfound attention. Regarding his niece’s profile, I told him that she is a beautiful woman who has changed quite a bit since I last saw her. I suggested some thoughts about what her goals were after college, and if her online presence was going in the same direction. In the end, I admire the social freedom. I suspect if I were 18 now, I’d be having a lot of fun with my pals on Facebook. It’s only if I would want to be reminded of certain photos or escapades ten, fifteen or twenty years later. As Marshall McLuhan famously said, “The Medium is the Message.” Maybe this is the way it was always supposed to be.